HRDC Claimable

Mastering SEO, SEM, Google Ads & Analytics

Comprehensive training on search engine optimization, paid advertising, and analytics.

đź“…Contact for Schedule
⏱2 Days
đź“ŤClassroom / Virtual
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Program Overview

Comprehensive training on search engine optimization, paid advertising, and analytics. Learn to drive targeted traffic, optimize ad spend, and measure ROI effectively.

Course Objectives

At the end of the course, the participants would be able to:

  • Implement SEO strategies for organic visibility
  • Create and manage Google Ads campaigns
  • Set up Google Analytics 4 tracking
  • Analyze performance and optimize ROI

Course Outline

Module 1

  • On-Page and Technical SEO Fundamentals

Module 2

  • Keyword Research and Content Strategy

Module 3

  • Google Ads: Search, Display, and Video Campaigns

Module 4

  • Data Tracking with Google Tag Manager and GA4

Who Should Join

  • Marketing teams
  • Business owners
  • Entrepreneurs

Methodology

  • Interactive lectures
  • Discussions
  • Practical Exercises & Case Study

Training Needs

  • Good Internet / Wi-Fi connectivity
  • Notebook and stationery (if needed by participant)

Trainer Profile

Jessica Tan

Jessica Tan is a Financial Consultant and Digital Transformation expert. She specializes in helping SMEs transition to digital financial systems and leverage online platforms for growth. With over 10 years of experience in taxation and digital marketing integration, she provides a unique perspective on ROI-driven search strategies.

Registration Procedure

  • Please fill up & Email us a copy of your registration form;
  • (HRD Corp Registered Employer) Please apply via HRDCorp e-TRiS for HRD Corp Claimable Course (SBL KHAS) scheme before training date (subject to approval),
  • (HRD Corp Registered Employer) Upon training completion, please fill up form PSMB/SBL-Khas/JD/14 and return it to us immediately. The delay in returning the form will result in delay of the employer’s submission of claims